NGMA: EXPERIENCE REDESIGn
This project reimagines the identity and visitor experience of the National Gallery of Modern Art (NGMA), with the aim of making the museum more interactive, accessible, and fun for a new generation of visitors.
By integrating modern visual design with engaging physical and digital touchpoints — such as an interactive face filter, merchandise, signages, and a redesigned ticket system — the project brings art closer to people in playful and participatory ways.
The designs are rooted in NGMA’s cultural relevance but presented through a lens of modernity and inclusivity.
This project's color scheme draws directly from the museum's logo, creating a connection between the museum's heritage and the fresh perspective of this project. The chosen duo, #263B7E (a rich navy blue) and #B6C370 (a warm, mossy green), forms a strong foundation.
A combination of fonts to create a visually appealing and engaging experience for the target audience of young visitors. Modern and Crisp sans serif fonts.
UX goals: clarity, culture-first content, event updates
Focus on accessibility, clean UI, and artistic navigation
Designed to educate and engage younger audiences. Each card features an artwork or artist from NGMA with quick info. Can be used physically at the museum or shared digitally
Designed as wearable art — takes NGMA out into public. Minimal but iconic design rooted in visual system. Focused on portability, simplicity, and pride
The brochures and the tickets can serve a double function as a collectible.
The play of light and shadow on these shapes enhanced the visual narrative, giving paintings an evolving quality as they shifted with changing perspectives. The installation blurred the boundaries between traditional two-dimensional art and modern interactive spaces, making the museum experience more engaging, especially for young, tech-savvy audiences. Through this project, the static became dynamic, transforming the way art is perceived and experienced.
Acess the full Project Documentation here
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